War for talents: attraction, retention and development of employees

MODULE 1. PERSONNEL ATTARCTION

• Employee value proposition (EVP) as a tool of personnel attraction
• Principles and stages of EVP creation
• EVP creation methodology
• Definition of target audience
• Tagret communication of HR brand of the company
• Recruitment campaign as method of personnel attraction
• Communication channels of company HR brand
• Communication plan creation steps

MODULE 2. PERSONNEL RETENTION

• Rotation rate. Influencing factors
• Risks and losses of high rotation rate. Calculation and presentation issues for management
• Monetary and non-monetary tools for personnel retention
• Identification of crucial points of retention

MODULE 3. PERSONNEL DEVELOPMENT

• Tools of personnel development
• Career pass program as a tool of personnel development
• Career coaching and individual approach to personnel development
• Internal recruitment as an indicator of current level of personnel development
• Potential Evaluation
• Succession bench planning
• Follow up measures and activities with the succession plans

MODULE 4. DEVELOPMENT CENTER AS A DEVELOPMENT TOOL (DC)

• Purpose of the DC
• Difference between Assessment Center and Development Center
• Methodology of DC creation and conduction
• Follow up measures after DC conduction, Individual Development Plan
• Feedback as an element of employee development

MODULE 5. PRACTICE

• Creation of EVP for my company
• Business case: HR budget for personnel attraction activities and development activities
• Tools for conducting Development Center

Duration and organization

Duration: 16 academic hours, 2 training day

Number of participants: 8 to 20 people

Timing: the results of group recruitment

Format of training: public or corporate